VIRTUAL REALITY and Metaverse: what are they?

Virtual reality is a fully immersive experience in a digital 3D world, accessible only using a dedicated headset. VR is the technology behind Metaverse, the new ambitious Meta’s project. Virtual Reality projects the user anywhere, making him live the various experiences firsthanded, crushing down geographical barriers and simulating any 3D environment.

As mentioned, in order to utilize VR technology an headset is required. It can be of two different types: standalone or PC VR headset, that require a constant connection to a computer.

Advantages and features

Virtual reality has some inherent features that generates notable beneficts, the following are a few examples.

“Learning by doing” training

Immersiveness and realism to combine theory with practical experience.

For trade shows and events

Interactive and engaging experiences designed for your audience and able to showcase products regardless of actual size.

Immersive experience

The user is projected into the virtual world going involved in the experience.

Innovative sales tool

A new way to sell one’s products or services that allows the end user to see and touch “hands-on” before purchasing.

Perception of space

Size and proportion to achieve the same awareness of a real environment.

Using 3D production models

Compatible with existing production 3D models of any product and in any format.

Portability and mobility

All products in a single app, with a cable-free, PC-free viewer.

Worldwide availability

Thanks to the Cloud, enables zero physical/geographical distances.

Content enrichment

Ability to integrate animations, videos, images, audio, infographics, and text into the 3D setting.

Endless and customizable environments

Any natural, artificial or imaginary environment can be reproduced or created in Virtual Reality.

Economical

No cost of transportation, physical production of products and space.

Preview and configuration

See products before they are manufactured and configure them to see all the variations.

360° photo viewing

View 360° photos with an immersive and engaging user experience.

Custom Avatar

Create your custom avatar within the Metaverse.

Shared design and visualization

Streaming the video stream enables a shared visualization of a product.

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Application fields

It’s a very versatile technology that has almost countless application fields as long as you can imagine them.
From education to safety training, from medical field to the architectonic one.

Training and safety

Education

Exhibitions and events

Medical

Industry

Architeture and interior design

Real estate

Entertainment

Sport e fitness

Meeting

Tourism

Art and culture

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Case study

Officine Meccaniche BBM at the exhibition with Virtual Reality

Officine Meccaniche BBM at the exhibition with Virtual Reality

Bedeschi at the trade shows with virtual reality

Bedeschi at the trade shows with virtual reality

FAQ

Virtual reality why is it worth it?

Virtual reality field is rapidly growing, and future forecast are very promising. Looking at the data, invest in this technology is worth it.

In general for VR, AR, and MR fields it is expected an exponential growth.

According to Accenture, the more-than-exponential growth will concern both industry and customer field. Unlike what most people believe, VR can be utilized by companies of different sizes, gaining success and interest from customers.

What devices I need to utilize virtual reality?

You need to possess a dedicated headset for virtual reality. Currently, many devices are sold, both standalone and PC VR headsets, the most popular are definitely Oculus headsets.

How does virtual reality works?

Virtual reality generates a 360 degree 3D render realtime, and works via headset.
In summary, a scene is created, that is a 3D environment generated according to client’s directives, that can be visualized using the headset and allows to live an immersive experience.

Virtual reality, when?

VR is a technology relatively recent, but already largely utilized nowadays. Mainly in entertainment and trade fair fields.

This technology will be more and more utilized with the development and mass usage of Metaverse.

Virtual reality, where to try it?

As a company, we offer you the possibility to try some VR demos. For commercial info fill out the related form.

What is the difference between AR, VR and MR?

In summary, we can say that virtual reality is a fully immersive experience that excludes the real world from user experience, while augmented reality is a sort of enrichment of the physical reality. Mixed reality is an experience in which we pass from virtual to augmented reality, and vice versa, without changing device.