Uses of Augmented Reality

Augmented Reality, or AR, is a digital technology that seamlessly integrates digital information into the user’s surroundings in real time. This includes digital content like videos, images, text, audio tracks, and 3D models, which are laid over the environment using devices such as phones, tablets, or specialized glasses/headsets like Microsoft’s HoloLens and Apple’s Vision Pro.

The use of Augmented Reality offers many benefits in various areas. Here are some of the main ones:

• user experience – AR enriches the user experience by providing additional information and interactive content in real-time;
• integration of information – augmented reality can integrate various virtual elements into the real environment, allowing users to interact with both the physical and digital worlds simultaneousl;
• increased productivity – by providing real-time information and guidance, AR can improve efficiency and reduce errors in various work processes.

Currently, AR is most commonly used via mobile devices, such as smartphones or tablets, or through special glasses:

• mobile device – the device screen projects digital information, such as video or images, into the user’s surroundings;
• glasses/headsets – for example, Microsoft’s HoloLens are designed to allow users to take advantage of augmented reality while keeping their hands free, making it easier to work.

Augmented Reality can be used in various contexts, both by large industries and individual users. Let’s explore the different application areas together.

Augmented reality maintenance is carried out using a device that scans the machinery needing repair. AR recognizes the object and projects various information and digital content, for example, instructions on how to properly connect cables. Also, AR can be used remotely to guide the user, with the help of an experienced operator, on how to perform maintenance on the machinery.

Whether in classroom education or on-the-job training, augmented reality can make the learning process more engaging and enjoyable. For example, students can explore 3D models of anatomical structures, chemical molecules, or historical monuments. In vocational training fields such as medicine, engineering, and archaeology, AR can simulate real-world situations, allowing students to acquire practical skills in a safe and controlled environment.

AR offers many innovative applications in the fields of interior design, architecture, and planning. Here are some ways in which it can be used:

• design visualization – AR allows 3D models to be overlaid on 2D floor plans, enabling real-time visualization of what buildings will look like;
• real-time changes – with AR, changes can be made to the design and projects in real-time, for example changing the color of walls and configuring or deciding the location of furniture.

The entertainment industry has also been revolutionized by augmented reality. For example, gaming experiences become more immersive, as seen with Pokémon Go. AR is also used in events like concerts and shows to create visual effects and engage the audience. In addition, art and culture also benefit from augmented reality. For example, the “Google Arts & Culture” app allows you to view artworks of museums or galleries in AR wherever the user is.

Using augmented reality at trade shows and events makes the experience more immersive. For example, interactive stands can be created that allow visitors to explore products and services in-depth, or virtual elements can be added to physical elements to provide more comprehensive explanations.

Augmented Reality is used every day in a variety of different fields. Here are some practical examples:

• measuring – Apple’s “Metro” app uses the camera of a mobile device and AR technology, to measure objects and spaces, automatically detecting the size of objects and height of people;
• Virtual Try-On (VTO) – a technology that allows users to virtually try on products such as eyewear, clothing and cosmetics before purchasing;
• art and museums – many museums are leveraging Augmented Reality to offer visitors a more immersive experience. Using AR, it is possible to project sculptures that are not physically present in the museum or are partially damaged, or animate a painting to tell a story or give movement to the represented environment;
• navigation – in 2019, Google introduced AR navigation with Google Maps. Users can see directions to follow overlaid in real-time on the user’s smartphone screen while using the camera to navigate on foot.

Airlapp is a software house focused on digital innovation. Our team consists of experts with years of experience, capable of integrating multidisciplinary skills to ensure superior solutions.
Looking for a reliable partner for Augmented Reality application development?