Product 3D web configurator
The 3D Product Web Configurator is a tool that allows users to customize an object in all its possible variations directly from the browser. Users, through simple steps, can create complex solutions, knowing all the product features and selecting any accessories or other optional extras.
All this without the need to install any software as it runs directly on the user’s browser.
Client benefits
The client’s benefits are countless:
- having the ability to customize the product to their own tastes;
- have no need to install any kind of software, as the configurator runs directly from the browser
- knowing all the possible customizations alternatives;
- having the possibility to access the configurator directly from the producer’s website
- being an active individual who can interact with the product and make it “their own” (the concept of gamification);
- having a 3D preview of the object of interest, being able to zoom and rotate it, so as to see every aspect of it;
- have a simple graphical interface below that guides the user through the configuration;
- save a picture of the configured product when saving. The codes of the variants that the user has chosen are also saved; this feature, in addition to facilitating sharing via email/social media, serves to facilitate the issuance of the supply order for the configured product (just go to the point of sale with the saved photo and the retailer immediately has the codes of the chosen variants at hand to place the order).
Producer benefits
The producer benefits are notable as well:
- having a tool that facilitates the sales process and captures the attention of potential customers;
- optimize time since it is the customer himself who learns about the product, its features, and its customizations in total autonomy;
- integrate the configurator into your own website and the website of any resellers, thanks to the Cloud technologies used by Airlapp. The configurator is developed externally to the company’s website and once completed is easily inserted into the website;
- speed in updating products: since the configurator is on the Cloud and shared in the customer and reseller website. When it is updated the changes are displayed in real-time;
- collection of analytics: useful data for market analysis are collected. Some examples are: customer preferences, most chosen materials, most clicked products, etc., with the ability to track what site and geographic area users come from. Such data makes it possible to target the customizations of greatest interest or guide future product developments;
- increase their brand visibility and differentiate themselves from competitors. Even in the case of a multi-brand retailer, it can choose the 3D web configurator for the products it sells, beating out competition from other retailers;
- configurable and always updated online catalog: configurable products will always be updated and synchronized thanks to the Cloud;
- reuse 3D production models thanks to the services offered by Airlapp.
Demo of a web configurator for a chair
In order to prove the potentiality of this technology, we have realized a demo, accessible from this link:
This demo allows you to configurate style, variants and colors of a chair. The configurator also respects the choice possibility according to the configurations that can be chosen from catalog.
Demo with example of a bicycle web configurator
To demonstrate the flexibility and ability to customize an object with multiple variations, a demo was created and is available at the following link:
This demo allows you to configure components and colors of different parts of a bicycle. The configurator allows you to view all the possible combinations in the catalog.
Web configurator examples
Here we have some product 3D web configurators, realized by Airlapp according to the customers needs:
Configurator for any product
Can you utilize this technology for your products? Absolutely yes!
We take care of everything! If you don’t have the related 3D models our team is able to provide them for you!
Contact us using the contact form.
