3D Online configurator – Stivaleria Parlanti Roma
Handicrafts have always been the spearhead of our country’s production. The passion and dedication that our artisans put into their creations are palpable, and traditional production processes allow them to maintain the quality that the whole world envies. Tradition and innovation seem like two opposite terms, but that is not the case. The renowned boot maker Parlanti Roma, a worldwide benchmark company in the riding boot industry, has understood this. Thanks to the online 3D configurator, Parlanti has been able to offer its customers the possibility to customize their riding boots from anywhere in the world, easily and engagingly.
Airlapp, in keeping with the quality and tradition that have always characterized the Parlanti Roma brand, provided all its professionalism and expertise to create a 3D web configurator in line with the company’s requirements.
3D online configurator available to new craftsmanship
Parlanti Roma provides fine custom-made boots to all riders of different equestrian disciplines. Each sport-related equestrian discipline riding has its peculiarities and the needs related to the boot are different.
From materials to seams, from color to shape: each rider to make the best in their sport, needs a boot created ad hoc.
Through the online 3D product configurator, accessible from a simple internet browser (from both Windows and Mac platforms), customers have the opportunity to customize their ideal boot, going for:
- model;
- material;
- colour;
- accessories.
Airlapp, in order to maintain the same quality levels as Parlanti Roma products, has greatly optimized the graphical rendering of today’s 3D web engines for both PC and native mobile app use.
The workflow: from needs analysis to publication
Every company knows what its customers’ tastes are. That’s why Parlanti Roma and Airlapp collaborated at every stage of the development of the online 3D configurator to create a platform that would satisfy every rider’s style.
Study of the logic of the 3D Parlanti configurator
The logic to which the new configurator was to be subjected was analyzed.
The design of Parlanti Roma boots is the result of years of production and experimentation, and each model is designed to offer maximum performance and comfort.
It follows that each model is designed to be made with specific materials and accessories, so the relevant 3D configurator must reflect these provisions.
Based on these needs, a possible interaction flow for the customer was defined:
- the users choose to view in 3D one of the boots they prefer from the online catalogue;
- the configurator renders the chosen boot in 3D in the browser (Chrome, Safari, Firefox, Edge, Opera…);
- the users can customize the boot by choosing materials, colours, and accessories;
- it is possible to download the PDF of the bill with all the data of the configuration made;
- finally, if desired, they can send Parlanti Roma a request for a quotation of the configuration made.
User-friendly features
The simplicity and usability of a Web service are the basis of an engaging user experience.
Each of Parlanti Roma’s online 3D configurators is designed and developed to be as straightforward as possible, through a clean interface and features that help the users during configuration, such as:
- choose their preferred language from Italian, English, and German;
- explore technical information regarding the specific boot;
- capture a high-quality screenshot of their configuration;
- use a legend indicating which components are affected;
- view their boot in full screen;
- share their configuration with friends.
Design in continuity
The users need to recognize the same stylistic imprint while using the same web service. Airlapp has analyzed the entire site of Parlanti Roma to come up with an attractive design that maintains continuity with the original website, using the same shapes and colours.
Hooking a 3D web configurator to your website or e-commerce does not involve any redoing of it. The new 3D software integrates seamlessly with your existing structure and, more importantly, with the style and design you have already adopted.
3D models in respect of craftsmanship
The 3D models of the Parlanti Roma boots were modelled by hand from real samples. The 3D modellers were able to touch the quality of the leather and observe down to the smallest detail the curves, seams, and folds that each model of riding boot possesses.
Thanks to its experience in the 3D field, Airlapp was able to create the models right from the start, optimizing their rendering for web and mobile use, going on to simplify their topology (the internal structure of the model) and complexity.
The result closely reflects the original model, so that every rider can be offered a faithful experience in every way.
Publication and usage analysis
Parlanti Roma’s online 3D configurator was developed through highly optimized code that is fully in line with all development standards. Particular attention was paid to adapting the web configurator to native Android and iOS apps. Developing an app that can be downloaded directly from the Play Store and Apple Store allows the graphical quality and performance to be greatly increased compared to a web use from mobile.
In addition, thanks to the collection of usage analytics from any platform, it is possible to track users’ preferences during setup so that the service can evolve and be maintained over time.
Every Parlanti riding boot has its own 3D configurator
The Parlanti Roma boot shop produces different types of boots and booties for all equestrian sports. Let’s look at some of them in detail with the relevant configurator.
Are you looking for a 3D configurator? Contact us!
Can you use such technology on your products? Absolutely yes! We take care of everything!
Airlapp is a 3D and 2D online configurator development company, formed by a team of professionals who have been working in the field for many years and can offer a range of cross-competencies suitable for ensuring the highest quality standards for each solution created.
If you are looking for a 3D and 2D online configurator development company, get in touch with Airlapp and find out how to develop your project!
